For the first time in living memory, legendary Australian cricketer and commentator Richie Benaud won’t be commentating at the cricket this Australia Day, which falls on 26th January. Instead, Sydney agency The Monkeys tasked Benaud with organising the ultimate Australia Day BBQ in a campaign for Meat & Livestock Association (MLA) that encapsulates what Australia Day is all about.
Advertising Agency: The Monkeys, Australia
Executive Creative Director / Copywriter: Scott Nowell
Managing Director: Matt Michael
Senior Planner: Michael Hogg
Head of Production: Thea Carone
Senior Producer: Jade Rodriguez
Senior Content Manager: Katie Wong-Hee
Production company: Photoplay
Director: Tom Noakes
Producer: Belinda Dean
DOP: James Brown
Post House: FSM
Editor: Stuart Morley
Composer: Damian De Boos-Smith
Sound House: Nylon Studios